A well-set-up CRM and data management system is the foundation to understanding where your marketing efforts really pay off. Here are 5 key ways your CRM can make all the difference. If you’r

Digital signage is widely used by businesses as a medium to attract and engage consumers. It is rare for someone to not have seen these brightly lit, attention-grabbing screens as one walks into a sup

While the education sector has undergone surface-level evolution over the past generations, the core of the industry has been struggling to keep up with the latest technological advancements. While th

Going from quote to cash is the fundamental goal of any business. But the time it takes to go through that whole process varies widely, often costing businesses valuable time and resources. That&rsquo

For years, accessing critical data has been a major challenge. Now, as technology increasingly solves that problem, many people find themselves overwhelmed. Real estate brokers are no different. Th

MyCustomer highlights the link between corporate empathy and business impact. In this article I am going to discuss if today’s businesses are catering to their customers’ psychological nee

Customer loyalty is no longer based on price, product, or brand. Gone are the days when traditional loyalty programs could generate brand commitment from customers. As customer behaviors undergo chang

Possibly for the first time in recorded history, mankind has come together as one, to fight against one common enemy. The pandemic of 2020 has consistently shown us the importance of a willingness to

Think about it. If you didn’t have any customers, would you have a business? Where does the value of a business actually come from? If a business’s purpose is to create products, services,

Customer experience ecosystems are complex and multifaceted, with multiple moving mechanisms across many organizational silos - each with their own set of values, beliefs, and key performance indicato

The Product of all your customer's interactions with your brand are stored in their hearts and mind as memories, and the thumbnails of their experiences are the emojis of how you made them feel

  I regularly find myself saying that many organisations are still grappling with understanding the fact that their Customers have always had an Experience with them! Some argue that Cust

Managing customer experience in the hyper-connected marketplace has tangible results. Prioritize digital transformation to stay ahead in the game Competitive advantage in the connected marketplace

Data is everywhere. Companies today have access to more data about their customers and products than ever before. In some cases, it’s an almost overwhelming amount of information. In fact, most

Enhancing the customer experience is the most important business issue that boards want IT to work on, for more than half of the CIOs in the recent KPMG CIO Survey. And 91 percent of CIOs believe the

Avaya Ava, a new AI architecture will include natural language processing, machine learning, and innovative analytics enables effortless customer engagement through social media and messaging platform

The latest enhancements allow users to leverage real-time customer data, powering front-line responders with the insights to manage feedback and improve the customer experience Clarabridge, CX plat