Zeality Introduces Immersive Media Engine - The Industry's first Immersive Media Platform for VR and 360 Content

Zeality Introduces Immersive Media Engine - The Industry's first Immersive Media Platform for VR and 360 Content

Zeality, the industry’s first Immersive Media platform to bridge the gap between VR content, social engagement, and commerce, has introduced a new virtual reality (VR), 360 Video platform, called the Immersive Media Engine (IME).

The next generation of mobile virtual reality applications is complex, with extreme constraints and challenging requirements that must be met in order for the application to be truly immersive.  The new IME is designed to help media driven organizations easily integrate Immersive Media (VR, 360° photos and videos) experiences into their own iOS and Android applications.  The Immersive Media Engine is available immediately through Zeality.

Zeality leverages strong strategic partnerships with production companies, tech corporations, infrastructure organizations, and more, to create multi-directional engagement with a variety of audiences through these experiences.  Our customers include innovative brands like the San Francisco 49ers, San Jose Sharks, Reebok and others, who are all working to deliver on the promise of immersive media.

“Immersive Media represents a new paradigm for how we interact with the world, and we’re excited to help media driven companies and developers efficiently deliver compelling and high- quality experiences on their applications,” stated Dipak M. Patel, co-founder and CEO at Zeality.

“With the Immersive Media Engine we are providing a set of advanced tools and technologies to empower and enable every media driven organization in the world to create, deliver and proliferate immersive premium content.”

In addition to the media driven companies, Zeality is also working directly with key partners in the mobile application development market to bring advanced technology and development solutions to market.  By working directly with the mobile app developers we are able to integrate innovative new features directly onto the mobile ecosystem.

“Our partners are always looking for innovative and efficient ways to drive engagement and sponsorship opportunities,” stated Gabe Smallman, President at Adept Mobile.  “By working with Zeality we are bringing other quality features and technologies, like Re/Lives, to our native mobile platform. We are really excited to help bring this Immersive Media experience to our partners.”