SPINS®, the leading provider of retail consumer insights, analytics, and consulting for the natural, organic, and specialty products industries and longtime partner IRI®, the global leader in innovative solutions and services for consumer, retail, media, and over-the-counter health care companies, announced today the launch of a new shared Shopper Intelligence solution for natural retailers.
The first-ever powerful consumer research tool for the Natural Channel is driven by SPINS’ industry-leading natural product attribution and IRI’s vast household panel, Consumer Network™, consisting of 100,000 consumer panelists, fused with loyalty shopper data. The combined effort integrates survey responses with of-the-moment buying behavior, layered with SPINS’ unique market segmentation. The result provides a comprehensive and expanded view of consumer shopping habits and bridges the gap between trusted conventional channel tools and the burgeoning opportunity of the natural channel.
A SPINS partner since 2011, Sprouts Farmers Market will be the first to benefit from the new development. “Our history with SPINS is rooted in a commitment to the growing Natural Products Industry,” said Kim Coffin, vice president of non-perishables at Sprouts. “Sprouts will leverage these sophisticated tools that combine the strengths of both Conventional and Natural Channels. We believe this new solution will better inform our category management decisions and help us deliver with precision what Sprouts customers want.”
The future of consumer packaged goods (CPG) brings a one-to-one shopper-centric marketing and execution strategy together with a cloud of unparalleled data to develop deep shopper insights, segment planning advantages, opportunity sizing, and activation tactics that empower companies to win the sale and the shopper. Powered with SPINS’ unique set of attributes, IRI’s shopper data helps natural retailers:
Leverage the extensive consumer insights that come from over 30 million households
Unlock all of the unique consumer dynamics that drive brand and category growth
Understand consumers' "in-the-moment" shopping, consumption, and usage behaviors
Gain new insights into consumer behavior and activate against it at speed
“This is an exciting addition to our IRI partnership,” said SPINS’ CEO, Tony Olson. “Not only are we collaborating on a new and innovative program, we are also launching this with a valued retail partner and progressive leader in the natural retail space, Sprouts Farmers Market. Sprouts is at the cutting edge in always looking for ways to provide better service and products to their customers. We look forward to many years of partnership ahead with both IRI and Sprouts to maximize our collective positive impact on the industry.”
“As our relationship with SPINS continues to grow, we’re very excited to join forces with them to provide the first consumer research solution for the natural channel,” said Andrew Appel, chief executive officer, IRI. We can now offer that must-have comprehensive and expanded view of consumer shopping habits and bridge the gap between trusted conventional channel tools and the burgeoning opportunity of the natural channel.”