Juniper Networks: Weaving Intelligence into the Network Landscape with IBN

Juniper Networks: Weaving Intelligence into the Network Landscape with IBN

As a technology giant with a history in the field of service providers, Juniper Networks has focused on enterprises as a key strategy for growth over the past few years. According to Juniper's management, these bets are paying off now. Sunnyvale, Calif.-based companies have seen their cloud and enterprise revenues grow over the past few quarters, while service providers' revenues have been declining According to Juniper Networks CEO Rami Rahim, it is a matter of corporate growth strategy.

"It won't be long until the company actually markets the largest customer vertical for this company. The reason is we have invested in both go to market and technology. And the market opportunity is great” detailed Rahim in a recent interview. The COVID19 epidemic has also prevented Juniper and its partners from effectively using the carpeted enterprise market sector over the past year due to the closure of campuses and offices around the world. Nevertheless, corporate profits continued to show an upward trend. Rahim says this is because Juniper's portfolio of so-called "experience-first" network solutions and some of its recently acquired (128 Technology for SDWAN, and Apstra for network automation) are turning the heads of partners and end users.

Juniper Networks releases the latest version of Apstra intent-based network software, including new monitoring features and configuration templates, as well as better integration with VMware's NSX virtualization and security platforms. In January, Juniper acquired the initially developed Apstra and Apstra Operating System (AOS) to support IBN's capabilities. The distributed AOS (now called Apstra) maintains a real-time store of configuration, telemetry, and validation information to ensure that the network performs the tasks that customers need. Apstra also includes automation capabilities that provide consistent network and security policies for workloads across physical and virtual infrastructures.

 Apstra's intent-based analysis deploys routine-wise network tests to safeguard the configuration and is hardware agnostic, so Cisco and Arista integrate with Dell, Microsoft, and Nvidia / Cumulus products. can. Prior to purchase, Apstra made strong integrations with Juniper Networks products. With the release of Apstra 4.0, Juniper succesfully enhanced IBN functionality as a new customizable and reusable network template. The idea is to make it easier for customers to add devices or workloads as needed, and the Apstra system can work on the entire network fabric without any problems without the manual intervention required in the past. Is to do so.

With IBN configuration, the operating system also supports tags that label all types of physical and logical network components to define data flows, apply policies, and filter specific traffic. All this work is to make sure that the customer intent is running on the network. “Customers are looking for new ways to improve the user and operator experience in their data centers. Offering closed-loop automation, analysis, and warranty to intent-based networks across Apstra software vendors provides a perfect base. In operations, speed is nothing without control, and with the newest Apstra extensions and multi-vendor solutions, teams can make changes more quickly with predictable outcome,” says Mike Bushon, VP, Data Centers, Juniper Networks.

Gordon Mackintosh, VP, Global Channels, Juniper also pointed out that there’s been a lot of buzz around Juniper’s overall technology and its newly revamped Juniper Partner Advantage program (JPA). Last year December, he revealed that Juniper eyes at investing over $100 million in 2021 into channel partners, which includes new tools, resources, and rebates and incentives. “We saw a 3x increase in the number of partners receiving rebates. In Q1, so it wasn’t a surprise that we also saw a ginormous increase in our deal registration business. It grew 120 percent year over year, which was even beyond my expectations,” he detailed out in April. Juniper’s partners have been “absolutely critical” to the growth of the company’s enterprise business, Rahim said.  “Practically all of our enterprise business, in one way, shape or form, leverages partners.”

Juniper’s core prowess in carrier for all these years, is now showing up for the enterprise. “I don’t think we have had this level of technology differentiation for the enterprise ever, at Juniper. We’ve invested in our go to market organization. In fact, we started with doing this several years ago, with an eye on the enterprise, and it’s paying off for us. And we’re investing in our partners to make sure that they are equipped to basically take these technologies into the market and to do so very profitably,” concludes Rami.

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